Top 10 Real Estate Websites to Stand Out in the Competition
1. User-Friendly Navigation
1.1 Intuitive Search Filters
The best real estate agent websites often have intuitive search filters that make it easy for users to find their dream home. Zillow has some of the best search filters. Users can input specific criteria, such as location, price, number bedrooms and bathrooms, or even desired features, like a waterfront view. This allows potential home buyers to quickly narrow down their options and find properties that meet their exact needs.
Realtor.com is another website that excels at intuitive search filters. Their advanced filtering options allow users to search for homes based on school district, neighborhood amenities, and even commute time to work. This level of customization makes sure that only properties that fit their lifestyle and preferences are shown to users.
Redfin is a real estate agent website which offers top-notch filters. Users can filter results by listing status or keyword, as well as the usual criteria such a price and location. This level detail allows users to easily find properties that fit their unique requirements.
In conclusion, the best real estate agent websites utilize intuitive search filters to help users find their ideal home quickly and efficiently. Zillow.com. and Redfin.com are some of the websites that excell in this area.
1.2 Easy-to-Use Map Feature
The ability to find the best real estate agent by using a map feature that is easy to use makes a big difference. One of the best real estate agent websites that offers this convenient tool is Realtor.com. Their map allows users the ability to search for property in specific areas, see listings in map format, and even look at the surrounding neighborhoods.
A key advantage to using the map on Realtor.com, is that you can see all listings in a specific area at once. This visual representation helps users compare properties and get a feel for the overall market.
Users can not only search for properties using the map but also access detailed information about the property including photos, the details of the property and the contact information of the listing agent. This makes it easy to gather all the necessary information to make an informed choice about a property.
Another great feature is the ability to filter the search results based upon specific criteria. This includes price ranges, bedrooms and bathrooms. This allows users the ability to narrow down and focus their search on properties which meet their specific requirements and preferences.
Overall, the map feature of Realtor.com can be a useful tool for those looking to buy or sale a home. Its user-friendly interface, comprehensive property information, and customizable search options make it a standout feature on one of the best real estate agent websites available.
2. High-Quality Property Listings
Detailed Descriptions
1. One of the best real estate agent websites is Zillow. Zillow offers detailed descriptions about the properties available for purchase or rent.
2. Zillow offers high-quality pictures of properties as well as detailed details about each listing such as price, square footage and number of bedrooms and baths.
3. In addition to property details, Zillow also provides information about local schools, crime rates, and nearby amenities, making it a valuable resource for homebuyers looking to make an informed decision.
4. Zillow’s intuitive interface allows users to search for properties by their preferences such as location, property type, and price range.
5. Realtor.com is another highly recommended website for real estate agents. Realtor.com provides comprehensive listings for homes for sale as well as rental and commercial properties.
6. Realtor.com offers detailed descriptions for each property including photos, floorplans, and virtual tours. This allows users to fully understand what each listing has on offer.
7. The website provides a range of tools for homebuyers, sellers, and agents, including mortgage calculators and real estate guides.
8. Realtor.com’s filters help users find the ideal property by narrowing down their search options based on criteria such as price range, property type and amenities.
9. Overall, Zillow and Realtor.com are two of the best real estate agent websites that provide detailed descriptions of properties, helpful tools and resources, and a user-friendly experience for homebuyers and sellers alike.
Professional Photography
When it comes to professional photography for real estate agent websites, there are a few key elements that can make a website stand out.
First and foremost, high-quality images are essential. A skilled photographer will be able to capture the property in its best light, showcasing its features and amenities in a way that is visually appealing to potential buyers.
A user-friendly, clean design is equally important for real-estate agent websites. This includes clear calls to action and a layout which highlights the most important details about the properties.
Consistency is an important aspect of real estate agent website photography. Consistency means that all images on the site should have the same style and tone. This creates a cohesive look and helps to establish a brand.
Finally, it is crucial that real estate agent’s websites are optimized to mobile devices. In an age where more and more users are using smartphones or tablets to browse, it’s essential that real estate agent websites are mobile friendly and responsive.
By focusing on the key elements of high-quality photos, user-friendly design and consistency, real estate agent sites can create a professional online presence that will help to attract potential buyers, and ultimately, drive sales.
3. Mobile Responsive Design
3.1 Optimized Devices
In the digital age, it’s important to have real estate agent websites that are optimized for different devices. The following three websites are outstanding examples of great design and functionality.
1. Zillow
Zillow, a popular name in the industry of real estate, has a website that is designed to work on different devices. Whether you are accessing the site on a desktop computer, tablet, or smartphone, the layout adjusts seamlessly to provide an optimal viewing experience. Users can easily search for properties, view listings, and connect with real estate agents, all while enjoying a responsive design that adapts to their device.
2. Realtor.com
Realtor.com offers a great user-friendly experience on all devices. The site has a clean, modern design that is not only appealing but also functional. It provides easy navigation as well as quick access to the property listings. Realtor.com provides a consistent experience on any device, including laptops, tablets, and mobile phones.
3. Redfin
Redfin is an online real estate broker that has built a solid reputation for its innovative approach. Their website, which has a responsive design, works seamlessly on various devices. Redfin’s website is packed with information, including interactive maps and virtual tour. You can browse listings on your desktop or smartphone. You can also schedule tours and contact real estate agents.
These three websites for real estate agents demonstrate that it is important to have a design which is optimized for various devices. These websites provide an excellent user experience because they allow users to navigate the site easily, no matter what device is being used.
3.2 Fast Speed Loading
1. Zillow Zillow, the popular real estate site, is very well-deservedly so. Not only is it user-friendly but it also boasts a blazingly fast loading time. The site is optimized for quick page loads, allowing users to quickly browse through listings without any lag or delays. This fast loading time makes it easier for potential buyers find the information that they need quickly.
2. Realtor.com. Realtor.com has also been rated as a top real-estate website, and it loads fast. This site’s comprehensive listings and detailed properties information make it a popular choice. With its fast loading speed, users can easily navigate through the site and search for properties without any frustrations. Realtor.com’s responsive layout ensures that all pages load quickly across desktop and mobile platforms, making it an excellent choice for busy buyers on the go.
3. Redfin: Redfin, a real estate site designed for speed, is the fastest website available. The site loads efficiently and quickly, so users can get the information that they need without delay. Redfin’s interactive maps and intuitive search tools make it easy to find properties in the desired location. Redfin is known for its fast loading speed. This allows users to access the information quickly and make informed decisions.
4. Lead Generation Tools
4.1 Contact Forms
4.1 Contact Forms on Real Estate Agent Websites
A contact form is essential to generating leads for real estate agents and converting potential customers into actual clients. A well designed contact form can make the difference between a visitor contacting the agent or not. Here are key features to consider when creating a successful contact page:
User friendly interface: A contact form that is easy to use and find should be available on your website. Avoid overwhelming your visitors with too much information to fill out.
Clear Call-to-Action: Make sure the contact form includes a clear and compelling call-to-action that entices the visitor to reach out. Use action-oriented words that encourage them to take the following step.
Personalized Fields: contact form fields to gather specific information from visitors, such as their name, email address, phone number, and a message detailing their needs. This allows the agent to better understand their inquiry and provide more relevant assistance.
Design Responsive: Ensure the contact form is optimized to mobile devices as many visitors access the website using their smartphones and tablet devices. A responsive design will allow them to fill in the form on any mobile device.
Security – Implement security measures, such as CAPTCHA encryption or SSL encryption, to protect the data submitted through a contact form. This builds trust with visitors, and assures them of the safety of their data.
Automated Replies: Create automated responses that acknowledge when a user submits a contact form. This shows professionalism, and lets the visitor that their inquiry has already been received and will soon be addressed.
These features can be incorporated into the contact form of a real estate website to increase the chances that agents will capture leads and convert them into clients. A well designed contact form can have an impact on both the website and agent’s business.
4.2 Live Chat Support
When it comes to finding the best real estate agent websites with live chat support, there are a few key factors to consider. It is important to choose a website that has a simple and user-friendly interface. This will ensure that you can quickly find the information you need and connect with an agent via chat without any hassle.
It is also crucial to select websites that have a knowledgeable and responsive support staff. The best real estate agent websites will have chat support agents who are well-trained and able to answer any questions you may have about the buying or selling process. They should also be able to provide personalized advice based on your specific needs and preferences.
This feature is also important to consider when choosing a website for a real-estate agent with live chat. The website should offer chat support during convenient hours to ensure you get help when needed. It’s important to choose websites with chat support available in multiple languages. This will cater to a wide range of clients.
It’s also worth looking at the website of the real estate agent to see how they are perceived. Look for websites that feature positive reviews and testimonials of satisfied clients. These are good indicators of the website’s reliability and professionalism. By following these guidelines, you can find the best real estate agent websites with live chat support to help you with all your real estate needs.
5. Neighborhood Information
5.1 School Ratings
1. Zillow:
Zillow is an extremely popular real estate site that includes school ratings within its listing data. This site allows users the option to search for homes according to school ratings. It is a great resource for families who are looking to move into a new area.
2. Redfin:
Redfin offers school ratings on each listing. Users can easily access information about nearby schools, including ratings, test scores, and reviews, helping them make informed decisions about where to live.
3. Realtor.com:
– Realtor.com is a comprehensive real estate website that includes school ratings as part of its property listings. Users can research education options in a particular area by researching detailed information about local school districts and schools.
4. Trulia:
– Trulia is a user-friendly real estate website that features school ratings for each listing. Trulia helps buyers locate homes in areas that offer the best educational opportunities to their children by providing data about schools and their ratings.
5. Homes.com:
Homes.com is a great resource for homebuyers seeking properties in areas with high-rated schools. The website contains school ratings and other educational institution information, allowing the user to compare schools within different neighborhoods.
5.2 Nearby Amenities
5.2 Nearby Amenities: Best Real Estate Agent Websites
When searching for the perfect home, proximity to amenities is a key factor to consider. Real estate agents help buyers navigate through all the options. Here are the top 5.2 Nearby Amenities best real estate agent websites that can help you find a home that suits your lifestyle:
1. Zillow:
Zillow is a widely popular real estate website that provides users with detailed information about properties, including nearby amenities. Users can easily refine their search results to include their preferences like schools, restaurants and shopping centers. Zillow is a top pick for many homebuyers because of its user-friendly listings and comprehensive interface.
2. Realtor.com:
Realtor.com offers a wealth or information about real estate and its surroundings. Users can explore the neighborhood using interactive maps and view detailed information about schools, parks, and other essential services. Realtor.com also provides expert advice from real estate agents who can guide you through the home buying process.
3. Redfin:
Redfin is known as a real estate company that offers a unique blend between technology and personal service. The website contains detailed information about the properties, as well as nearby amenities, such a grocery stores, public transit, and recreation facilities. Redfin’s agents in the area can give you valuable information about the neighborhood you are considering.
4. Trulia:
Trulia provides a range tools to help users locate their dream home. It is an easy-to-use real estate website. The website offers detailed information on properties, including nearby amenities such as schools, restaurants, or healthcare facilities. Trulia’s “Neighborhood Insights”, a feature that offers valuable information about crime, commute times, local amenities, and more, helps users make informed choices.
5. Homes.com:
Homes.com, a comprehensive real-estate website, offers users a wealth or information about properties and the amenities that surround them. Users can search homes based on amenities they prefer, such as shopping centers, parks, and medical facilities. Homes.com offers valuable resources and tips to homebuyers. It is a great tool for anyone looking for their dream home.
These 5.2 Nearby Amenities best real estate agent websites offer valuable insights and resources to help homebuyers find a property that meets their needs and lifestyle. These websites can help you find the perfect home for your needs, whether you are looking to buy a house near schools, parks or shopping centers. Finding your dream home has never been easier with the help of real estate agents who are experienced and innovative technology.
6. Client Testimonials
Showcase Positive Feedback
6.1 Showcase Positive Feedback: Best Real Estate Agent Websites
When it comes to finding the best real estate agent websites, showcasing positive feedback is key. Potential clients want to see that others have had a positive experience working with the agent in question. Here are a few examples of real estate websites that highlight positive feedback:
1. Zillow Zillow has become a popular real-estate website, which allows users search for houses, connect with agents and review past clients. Agents are able to display their positive feedback prominently, which helps build trust with prospective clients.
2. Realtor.com is another well-known real estate site that allows agents to display testimonials of satisfied clients. This helps to portray the agent’s professionalism and reliability.
3. Redfin Redfin is unique in that they have a “Recommended agent” section on their site. Agents are selected based on their performance and customer feedback, making it easy for users to find top-rated agents.
4. Keller Williams – Keller Williams is an estate agency that places a high priority on client satisfaction. Their website has testimonials from happy customers, which showcases the agent’s abilities to deliver results.
5. Coldwell Banker Coldwell Banker has a section on its website called “Meet Our Agents”, where agents can share success stories and testimonials from clients. This helps to humanize an agent and establishes a relationship with potential clientele.
Positive feedback is a great way to build credibility and trust in the eyes of potential clients. By highlighting past successes and happy clients, agents can set themselves apart in a competitive market and attract new business.
6.2 Establish Trust with Potential Customers
In a highly competitive real estate market, building trust with potential customers is crucial for agents. One of the best ways to establish trust with potential clients is by having a user friendly website that displays your expertise, professionalism and knowledge. Here are 6.2 of the best real estate agent websites that successfully build trust with potential clients:
1. Zillow.com is a popular website for real estate that allows users to find local agents, search for properties and get an estimated home value. The website’s easy navigation and clean design make it a trusted source for home buyers and vendors.
2. Realtor.com – Realtor.com, another well-known website for real estate, provides comprehensive listings, market trends and agent profiles. The website’s detailed information on properties and reliable data helps potential clients feel confident when searching for a new house.
3. Redfin.com Redfin is an online real estate brokerage offering a full-service approach to buyers as well as sellers. Their website offers intuitive search options and neighborhood guides. It also includes agent reviews.
4. Compass.com – Compass is a luxury real estate brokerage with a sleek and modern website that appeals to high-end clients. The website showcases stunning property photos, market insights, and agent profiles, creating an exclusive and trustworthy brand image.
5. ColdwellBankerHomes.com – Coldwell Banker is a well-established real estate brand with a user-friendly website that caters to buyers and sellers of all experience levels. The website’s resources such as the property search tools and agent directory help potential clients to feel informed and supported during their real estate journey.
6. SothebysRealty.com – Sotheby’s International Realty a prestigious, global real estate agency that is known for listing luxury properties and having a large network of agents. Their website is filled with high-quality images, market reports and agent testimonials. They are positioned as a trustworthy resource for high-end real-estate transactions.
By studying and implementing these top realty agent websites’ best practices, you can enhance and build your online presence. This will help you to build trust with clients who are searching for a reliable and knowledgeable real estate agent.
7. Blog Section
7.1 Provide content that is valuable
1.
Zillow
Zillow offers a variety of resources to buyers and sellers. Users
You can find out information
on home values, market trends, and even advice on buying or selling a home.
2.
Realtor.com
Realtor.com is a top website for real-estate agents. It provides a wealth for information for both buyers as well as sellers. Users can search for property, find a realtor, and access market insight to help them make informed choices.
3.
Trulia
Trulia, a popular property listing site, is known for providing a user friendly interface. In addition, users can access information on local amenities, crime rates, schools, and crime statistics to help them choose the perfect neighborhood.
4.
Redfin
Redfin’s unique real estate website offers a combination online tools, and personal service provided by real estate brokers. Users can schedule home tours, make offers and even receive a commission rebate when they buy a house through Redfin.
5.
HomeLight
HomeLight, a platform for connecting buyers and sellers to top real estate agents within their locality. HomeLight offers valuable data on the performance of agents and market trends in order to help users make informed decision.
6.
Estately
: Estately is a user-friendly website that offers detailed property listings and neighborhood information. Users can search for homes based on specific criteria, such as school district or commute time, to find the perfect match.
7.
RealScout
RealScout, a comprehensive real-estate platform, offers users advanced search features and personalized recommendations. RealScout learns the user’s preferences and recommends properties that meet those criteria.
7.2 Establish Authority in the Industry
7.2 Establish Authority in the Industry
When it comes down to standing out amongst the competition in the world of real-estate, establishing authority is crucial. For real estate agents looking to set themselves apart from the crowd, having a strong online presence is crucial. The best way to do this is to create a website which showcases your experience and expertise.
When it comes to building the best real estate website, there are some key elements that will help you establish authority within the industry. Your website should be clean and professional, reflecting your brand and setting you apart from your competition. This will help build credibility among potential clients, and convey an air of professionalism.
content of high quality is another important element for a successful website. This includes detailed property listings, informative blog posts, and resources for buyers and sellers. By providing valuable content to your visitors, it is possible to position yourself as an expert in the field.
In addition, showcasing expertise is crucial. This can be achieved through client testimonials and awards, as well as showcasing your successful transactions. By highlighting past successes, you can build confidence with potential clients. You can also demonstrate why you’re the right choice to meet their real estate needs.
optimize for search engine in order to ensure that you can be found online by potential clients. This includes using keywords, creating tag, and optimizing page loading speed. By improving the SEO of your website, you can increase its visibility in search engine results and attract more traffic to your site.
It is essential to succeed in today’s highly competitive market that you establish authority in your industry through a real estate agent website. By focusing on a professional design and providing valuable content to showcase your expertise and optimize for search engines, it is possible to set yourself apart from your competition and attract new clients.
8. Social Media Integration
Share Listings with Facebook, Twitter and other social media
When it comes to sharing listings on social media platforms like Facebook and Twitter, it is crucial for real estate agents to utilize the best real estate agent websites to reach a wider audience and gain more exposure for their properties.
Zillow, one of the best real estate websites for sharing listings, is Zillow. Zillow, with its user-friendly and popular interface, allows agents to upload their listings easily and share them via social media.
Realtor.com also makes a great site for sharing listings. Known for its comprehensive listing database and accurate market data, Realtor.com provides agents with a platform to showcase their properties to potential buyers on Facebook, Twitter, and more.
Trulia also is a popular option for real estate agents when it comes to sharing listings. With its interactive maps and neighborhood insights, Trulia allows agents to create visually appealing listings that are sure to catch the eye of interested buyers on social media.
Agents can use their personal blogs or websites to share listings with social media. Agents can increase traffic and engagement by creating a dedicated property page and updating it regularly with new listings.
Overall, leveraging the best real estate agent websites to share listings on social media is essential for agents looking to maximize their online presence and connect with a wider audience of potential buyers. By using these platforms effectively, real estate agents can drive more traffic towards their listings and close more deals in the competitive real estate market of today.
8.2 Increase Brand Recognition
8.2 Increase Brand Visibility: Best Real Estate Agent Websites
In the highly competitive real estate market, having a strong presence online is crucial for success. A high-quality real estate website can help you increase your brand’s visibility. Here are some of the best real estate agent websites that can help you stand out from the competition:
– Zillow – Zillow is the most popular website for real estate listings in the United States. As a real estate agent, having a profile on Zillow can greatly increase your visibility to potential clients. Zillow lets you showcase your listings and receive client reviews. You can also advertise your services.
Realtor.com Realtor.com, another top real-estate website. This website lets you create your own profile, display your properties and connect with potential customers. Realtor.com has advertising options that can help you reach an even wider audience.
TruliaTrulia is an easy-to-use real estate website. It can help you to increase your brand’s visibility. With Trulia, you can create a professional profile, showcase your listings, and connect with buyers and sellers in your area.
Redfin: Redfin is a popular real estate brokerage that offers a comprehensive website for real estate agents. Redfin lets you create a profile, list properties, and receive leads.
Century 21, Century21 is a well known real estate brand which offers a powerful site for its agents. Century 21 allows you to create a professional profile and showcase your properties. You can also connect with clients around the globe.
By having an active presence on top real estate websites, you will be able to increase your brand awareness and attract more clients. Make sure to optimize your profiles, showcase your best listings, and engage with potential clients to maximize your online presence.
9. Interactive Virtual Tours
9.1 Engage visitors in immersive experience
When it comes down to attracting visitors and creating an immersive experience, there are a number of key elements that will make a website standout from the rest. Here are a few best practices for creating an engaging website that informs clients and captivates them:
1. High-quality images: Visuals are one of the most important features of a real estate site. Visitors can get a better sense of the property by viewing high-quality videos and photos. Whether it’s a stunning sunset view or a spacious kitchen, visually engaging content can draw visitors in and keep them interested.
2. Virtual tours: Another way to immerse visitors in the real estate experience is by offering virtual tours of properties. Thanks to technological advancements, it is easier than ever for visitors to explore properties in 3D virtual tours. This interactive feature helps potential buyers get a sense of the layout of a home.
3. Neighborhood information: In order to showcase individual properties, an effective real estate website must also include information about the surrounding area. This could include information on schools, restaurants or parks that are important to potential buyers. By providing localized information on a website, visitors can imagine themselves living there.
4. Responsive Design: A responsive design is essential to ensure a positive experience for users. This means that a website should adapt to various screen sizes and devices to make it easier for users to navigate and explore the properties on their smartphone or tablet. A responsive design is key to keeping visitors engaged and interested in the site.
5. Calls to Action: A real estate site should have clear calls to act throughout to convert visitors to leads. These calls to actions can help guide visitors in the homebuying experience. They could be a button that schedules a showing or a contact form for more information. By making contact easy for website visitors, a website will help to drive conversions and create leads.
By incorporating all of these elements into their website, real estate agents create a more immersive, engaging experience for their visitors. From high-quality visuals to interactive features, a well-designed website can make a lasting impression on potential clients and help agents stand out in a competitive market.
Showcase Properties in 3D
When it comes to showcasing properties in 3D, the best real estate agent websites are those that go above and beyond to provide a truly immersive experience for potential buyers. 9.2 Showcase Properties is one such website that excels in this area.
Virtual tours of listings created using cutting-edge 3D technologies are one of the features that set 9.2 Showcase Properties apart. These 3D tour allow potential buyers to explore the property as if it were their own. They get a sense of the layout and flow of the space.
9.2 Showcase Properties’ website offers 3D tours as well as high-quality photos and detailed descriptions. This attention-to-detail allows potential buyers to see a property in its entirety before ever setting foot inside.
9.2 Showcase Properties is also aware of the importance of making home buying as easy as possible. Their website is user-friendly and easy to navigate, making it simple for buyers to search for properties, view listings, and contact agents for more information.
Overall, the 9.2 Showcase Properties website is a standout agent website which prioritizes both buyer and seller needs. With their innovative 3D use, high-quality imagery, and userfriendly interface, 9.2 Showcase Properties makes the process of buying or listing a home an enjoyable and efficient one for all involved.
10. Contact Information & Call to Action
Display Phone Numbers and Email Addresses Prominently
It is vital to include your contact information on a real estate site. You should make sure that your email and phone number are easily accessible so that clients can contact you with any questions or to set up viewings.
You can showcase your contact details by dedicating a special section to this purpose on the homepage. This section is best placed at the very top of the page. It will be the first thing that visitors see as they arrive on your site. The information can be made more noticeable by using a color that contrasts with the background or text.
Your contact information can also be included in the header and footer of your site. This ensures that your phone number and email address are visible regardless of which page visitors are on. Including a clickable phone number that allows users to easily call you directly from their mobile device is also a great feature to have.
Some realty agents choose to add a contact form to their website. It can be an easy way for clients who prefer to communicate directly with you to do so without having the need to pick up a phone. For those who prefer a more direct approach, it is still important to display both your phone number and your email address next to the contact form.
Your website should also be mobile responsive. In addition to making your contact information visible, you can make it more accessible to your clients by ensuring that your site is mobile friendly. The majority of Internet users now access websites through their smartphones or tablet devices, so having a website that is optimized for mobile will ensure that potential customers can easily find and reach you no matter where in the world they are.
Overall, when it comes to creating a successful real estate website, making your phone number and email address easy to find is key. Implementing these strategies and making sure that your contact information is prominently shown will increase your chances of converting your visitors into clients, and ultimately growing your company.
10.2 Encourage visitors who are interested in scheduling a consultation to do so
When it comes to finding the best real estate agent websites, one of the key features to look for is the ability to encourage visitors to schedule a consultation. This is essential because it allows for potential clients to contact the agent quickly and easily to start the process of purchasing or selling a property.
The top real estate websites achieve this by prominently displaying a button or form that says “Schedule a Consultation”. This allows visitors to easily find the information that they need to continue their real estate adventure.
In addition to a clear call-to-action for scheduling a consultation, the best real estate agent websites also provide valuable resources and information to help educate visitors about the real estate market and the buying or selling process. This includes blog posts, videos or market reports that show the agent’s value and expertise.
Easy navigation and a user friendly interface are other features of websites which encourage visitors to book a consultation. Visitors should have the ability to quickly and easily locate the information they’re looking for, be it contact information for the agent or details about properties available for sale.
Overall, the best real estate agent websites are those that prioritize the needs of their visitors and make it easy for them to take the next step in their real estate journey. These websites are able to help agents attract more clients through the use of valuable resources and clear calls-to actions.